Why the voice of the customer?
It provides you with real power and facts to transform your business. It is compelling and unarguable – it is the roadmap that directs the focus of your business strategy and sales growth. It also cuts through the white noise of the commercial process and bypasses organizational filters to get to the essence of what is really happening.
The success of your business will be defined by what your customers think about your product, brand, marketing approach, and strategy.